The Tanzanite Experience

Tanzanite is one of the world's most extraordinary gemstones: a blue violet stone discovered in 1967 at the foot of Kilimanjaro, found nowhere else on earth and estimated to be around a thousand times rarer than diamond. The Tanzanite Experience is Tanzania's leading authority on the stone, and a TripAdvisor Travellers' Choice winner every year from 2017 to 2025.

Their discovery centres are free to visit and dotted across the country, in Arusha, the Serengeti, Ngorongoro, Lake Manyara, Kilimanjaro and Zanzibar, each one an immersive journey through tanzanite's origins and grading alongside a collection of fine jewellery and loose stones sourced directly from the mine. For those who want to go deeper, an exclusive guided mine tour takes you underground at Merelani, the only place on earth where tanzanite is found, to see first hand how it is brought up from the earth.